ABOUT FARES

Discover a fragrance before you commit to it.

FARES is being built for people who would rather not judge a fragrance on a first impression. The plan is a curated selection in smaller sizes, so there is more time to compare and to wear.

See the planned selection
Get launch updates

Curiosity becomes a selection.

FARES is still being built. At launch the collection is intended to cover designer, niche and selected Middle Eastern fragrances. We will publish details about the range, the decanting process and shipping only once those processes have been checked and confirmed.

THE PREPARATION

Care starts before anything is sold.

1 · Build the selection

Choose fragrances for demand, wearability and variety.

2 · Verify sourcing

Document sources and supporting evidence before sales begin.

3 · Test the decanting

Test vials, spray pattern, seal integrity and labelling in practice.

4 · Prepare an open launch

Publish prices, availability and shipping only once they are confirmed.

This page describes preparation goals, not completed work.